How To Take Your Business Online?

We find ourselves immersed in the digital age, where the entirety of our daily activities, from financial transactions to acquiring goods, settling bills, and arranging the delivery of food and groceries, unfolds effortlessly with just a few clicks. The pervasive influence of digital advancements has seamlessly integrated into our lifestyle, and it is evident that this transformation is a permanent and enduring aspect of modern living.

Technological progress and the widespread adoption of innovative solutions stand as pillars that enhance the convenience and efficiency of our lives. This paradigm extends to the business landscape, challenging the historical norm of brick-and-mortar establishments that have defined commerce for centuries. Transitioning a traditional business into the online sphere is not merely a progressive move but also one that brings tangible benefits, reflecting the dynamic nature of contemporary commerce.

According to the World Bank’s estimates, SMEs represent 90% of businesses and contribute to more than 50% of employment worldwide. In India alone, SMEs contribute to about 30% of the total GDP. It was further identified that businesses that fully embrace digital adoption are more likely to experience increased revenue growth, higher levels of customer satisfaction, and improved employee productivity. As per reports, digitally mature businesses experience a 40% improvement in operational efficiency, 36% faster time to market, and 35% increased ability to satisfy customer expectations. In view of its impact, it is important for small businesses to leverage digital mediums to grow their business to its maximum potential.

Here are a few benefits of businesses having a digital presence:

• Low Set-up Cost: Digital businesses do not require physical facilities for supply and distribution resulting in them saving due to low set-up cost.
• Direct Connections: E-businesses offer direct contact with suppliers and customers.
• Quicker Turnarounds: It offers businesses the ability to provide instant responses making the customer experience better physical restrictions, now as business happens online.
• Zero Geographic Limitations: High potential for scalability as the customer base is not limited to a geographical location.
• Flexibility: Freedom to work from anywhere.

Here's a step-by-step guide on how to take your business online:

1. Finding the Right Target Market for Your Product/Service: Identifying the most suitable audience for your products/services helps your business best channel its marketing efforts and money to the correct audience that is more likely to buy. By doing so, you are generating business in an efficient and affordable manner.
2. Start Building a Website: A website is a digital representation of your business. A potential customer who visits the website receives the first impression of your products/services/offerings. This also allows them to buy your product/services irrespective of their location. Thus, a website plays an important role in driving the audience towards your business offerings.
3. Employ Organic Search Engine Optimization (SEO): Bringing more audience to your website through SEO is an inexpensive and effective digital marketing strategy. SEO is a medium that gives your website a higher ranking in an organic manner. Using high-ranking keywords is one of the top practices in boosting your digital presence.
4. Go Global With Local: If your business has local customers, it also has the potential to expand beyond geographic restrictions. Register yourself on platforms that help you scale your business presence beyond your traditional brick and mortar way of business. Most of them are free of cost and ensure that your business offering would be easily accessible to the potential customer beyond your local reach.
5. Develop Email Marketing and Campaigns: E-mail marketing is still considered as one of the effective digital marketing strategies, for customers who check their emails on a regular basis. With the help of a monthly email marketing plan in place, your business would be more likely to reach a potential audience and convey regular business updates.

Godrej Nirmaan – How can we help you?

Acknowledging the challenges faced by MSMEs, Godrej introduced Nirmaan, a comprehensive business solution designed to support millions of micro, small, and medium enterprises in their growth journey. It ensures access to a range of value-added services at discounted pricing from the market. In addition to that, it helps in the digitization journey and is committed to providing solutions, including cash flow inefficiencies, technology adoption, and skill development. It bridges the gap between businesses and their untapped ability and addresses key challenges providing the necessary support to grow. The platform offers business owners a free-of-cost registration, a range of services, exclusive partner offerings, and more.

Here’s how partners on Nirmaan can help in the digital transformation of your business:

1. Amazon SmartBiz: Amazon SmartBiz is an e-commerce website that answers your question of how to expand a small business. SmartBiz, with its powerful tools, offers business owners the freedom to sell their products to customers. Enterprises get to enjoy more benefits like listing unlimited products, access to multiple payment options and availing integrated shipping solutions. Nirmaan extends free onboarding assistance and training as well as 30-day post-launch support.
2. Amazon National Selling: Wondering how to grow SME business? Amazon National Selling is an online shopping marketplace that provides access to over 100% serviceable pin codes. It makes it the most preferred online destination for micro, small, and medium-sized enterprises. Amazon in partnership with Nirmaan offers free and personalized onboarding assistance to help you scale your business.
3. Amazon SmartHub: Amazon SmartHub has been designed with an MSME strategy of automating one's business' order processing and warehousing operations with its performance first omni channel management (OME) & and warehouse management solutions (WMS). With its digital solutions, business owners can reap the rewards of a unified and real-time view of all their orders. Registration on Nirmaan enables the management of business accounts for two months post-launch.
4. Amazon Global Selling: Amazon Global Selling is an e-commerce export platform that facilitates enterprises to do business beyond borders. With 200 million paid Prime members and over 300 million customers all over the world, your business can grow to its maximum potential through Amazon's global audience which is spread across 18 global marketplaces in over 200 countries and more. Save a total of up to ₹ 10,000 in subscription fees with Nirmaan.

Nirmaan stands as a robust and all-encompassing business solution, specifically tailored to empower and nurture the growth of MSMEs. By facilitating access to a diverse array of value-added services, Nirmaan catalyzes the digitization journey of businesses. Committed to addressing pivotal challenges, Nirmaan provides indispensable support for sustainable growth.

Moreover, the platform goes beyond mere functionality by facilitating business owners a seamless and cost-free registration process. With Nirmaan, businesses are backed by the capability to transition from a traditional business model. Embrace the future with Nirmaan, as it propels your business towards unprecedented success and prosperity in the digital era.

Disclaimer: Godrej & its Affiliates are facilitators of the products & services displayed on the Platform. The Companies shall not be liable for any product features, or services. The User is advised to avail services at its discretion. For more details, visit www.godrejnirmaan.com

The contents of this article are for information purposes only & not a financial advisory. For more details, please refer to the product or service document and/ or connect with our customer representative prior to making any financial decision. The information is subject to update, completion, revision, and amendment and may change materially. The information is not intended for distribution or use by any person in any jurisdiction where such distribution or use would be contrary to law or regulation or would subject Godrej or its Affiliates to any requirements. Godrej or its Affiliates shall not be responsible for any direct/indirect loss or liability incurred by the reader for making any financial decisions based on the contents and information mentioned. Please consult your financial advisor before making any financial decision.
Financing through Godrej Finance Limited. Product Terms & Conditions apply, for details visit www.godrejcapital.com

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